NAHB is offering its IBS Education webinar series ahead of the 2025 International Builders’ Show (IBS), scheduled for February 25-27 in Las Vegas. These free monthly webinars will cover current industry trends and topics affecting businesses.
The first webinar, titled “Dealing with the Complex Customer: Profit Protection Strategies for Our Highly Demanding Marketplace,” is set for September 25 at 1 p.m. ET.
In this session, veteran IBS speaker Fred Reikowsky will expand on the definition of "customer" and provide insights into understanding their needs for builders to succeed. Attendees will learn how to define what "value" means for all stakeholders and implement a documented system to ensure it remains uncompromised from sales through warranty.
Registration is now open.
Further details on upcoming webinars will be provided soon.