Former American football quarterback Troy Aikman announced the debut of his new light lager beer.
The 55-year-old Aikman has made the libation available at bars and restaurants in Texas. The beverage, called EIGHT, contains organic grains, as well as 90 calories and 2.6g carbohydrates per 12 oz. serving, according to a Feb. 7 press release.
“EIGHT is for the drinker who consistently puts in the hard work," Aikman said, according to the release. "These folks, myself included, are conscious of what we put in our bodies, and options for a light, refreshing beer that’s brewed with organic ingredients are virtually non-existent. Taking the time to reflect and celebrate is critical when you're constantly pushing yourself in pursuit of your goals. I hope EIGHT helps people connect with others after a day of doing things right."
EIGHT will be sold in stores across the Lone Star State beginning next month. Aikman partnered with Oregon State University’s distinguished Food Science and Technology Department to conduct a research and trial process that took two years, according to the release.
“I've learned that I'm a better father, friend, and athlete when I am eating and drinking well. I know a lot of people feel the same way," Aikman said, according to the release. “Being ‘healthy’ is a balance between physical, mental and emotional wellbeing. I use physical exercise to reduce my stress and support longevity, and practice good nutrition and clean eating to maintain my lifestyle. When it comes to grabbing a beer though, I found that my options were limited. I know how incredibly competitive the beer industry is, but if EIGHT offers drinkers an option that they’re proud to enjoy, that will be a huge win."
According to KVUE, Aikman served as a guest bartender at Austin's The Domain to celebrate the debut of the beer.