'A perfect solution': Super Coffee makes a new home in Austin

Super Coffee, which touts on its website that it was founded by a trio of brothers in 2015 and honored as one of the best workplaces in 2021, according to Inc. Magazine, is bringing its headquarters to Austin. 

Brothers Jake, Jim and Jordan DeCicco started the company that, according to its website, has also been featured on Shark Tank and made the Forbes 30 under 30 list. After spending four years in New York City, they decided it was time for a new environment as the company enters its next phase of growth, and Austin seemed like a perfect fit. Their location is in South Austin on St. Elmo, according to Jordan DeCicco, the company’s chief operating officer. 

“We were looking for a new home for Super Coffee that was centrally located in an area we could be closer to our teammates across the Country and plant our flag,” DeCicco explained. “Austin's culture and proximity was a perfect solution for our next phase as a company.”

DeCicco also noted that the move has been a great transition for the company and the new headquarters will be pivotal for a growing company ahead of next year. 

“We currently have 15 employees in the greater Austin area and plan to hire an additional 15 or so in the coming months as we gear up for 2022,” he explained.

The new jobs will be in finance, operations, sales operations and field sales and DeCicco said the company has already started to recruit, hire and on-board new employees in Austin. He said the company's mission is to “help people be the best version of themselves by providing them with positive energy through products that add positives and remove negatives.” 

“There were simply no ‘great for you’ or even ‘better for you’ options that existed in our market and our consumers told us loud and clear they wanted healthier options in their life,” he explained. “We simply answered that demand in a relevant and relatable way.”

DeCicco also noted that beyond the team and positive culture, Super Coffee’s products are different from its competitors as it has removed “negatives” like sugar and artificial flavors and has replaced them with “positives” such as protein, MCT oil and all-natural sweeteners like monk fruit. According to the company’s website, their products are enjoyed by everyday coffee drinkers as well as celebrities, including Alex Rodriguez and Jennifer Lopez, who are supporters. 

The company also noted on its website that its products are sought after for the health conscious, organic and keto-approved approach. While the monk fruit is used to add sweetness, the website noted that the MCT coconut oil is used to add energy. Their offerings also include creamers, pods, grounds and more. 

DeCicco concluded that the company’s team and lineup of products live up to its mission daily, and will offer innovations that are great for customers and taste great.