Super Bowl's cultural impact: From record viewership to iconic halftime shows

Business
Webp 23ec8octlk1bikt7s9aiz9n7ipim
Lorena Dominguez Spanish/English Senior Instructor | Freestyle Language Center

The Super Bowl holds a prominent place in American culture, with eight out of the ten most-watched broadcasts in U.S. history being Super Bowl games, each drawing over 110 million viewers. It is the climax of the annual National Football League (NFL) season and features a unique knockout system where a single loss leads to elimination. This format creates high levels of excitement as even underdog teams have a chance to reach and win the final game. Since its inception in 1967, the Super Bowl has become an annual spectacle attracting both die-hard sports fans and casual viewers.

A key highlight of the Super Bowl is the halftime show, featuring renowned artists who deliver memorable performances that leave a mark on pop culture. Legends like Prince, Beyoncé, Madonna, and The Rolling Stones have all taken the stage during these halftime shows.

Even those not interested in football find entertainment in the commercials aired during the game. In 2023, a 30-second ad slot cost $7 million, prompting marketers to create exceptionally creative and well-produced commercials.

Food also plays an essential role in the Super Bowl experience. Fans enjoy various snacks such as chicken wings, stuffed jalapeños, guacamole, fries, and beer while dressed in their favorite team's attire.

Shayna Stewart authored this piece on behalf of Freestyle Languages. Shayna began her journey abroad in the Caribbean and continued through Central and South America until reaching Buenos Aires, Argentina. There she obtained her CELTA certification after earning a B.A. in Anthropology from Oregon State University.