Accenture announces SXSW 2026 programming focused on AI and digital innovation

Jeremy Martin, President and CEO
Jeremy Martin, President and CEO
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Accenture will host a series of events at its Austin office during South by Southwest (SXSW) from March 13 to 17, 2026. The programming, titled “Rewired for What’s Next,” will focus on how artificial intelligence, data, and technology are changing industries and human experiences.

The sessions will cover topics such as creativity, AI, customer engagement, and cybersecurity. On March 15, Accenture is partnering with Adweek for a full-day event featuring roundtable discussions on current industry trends.

Attendees can expect interactive demonstrations including experiential navigation tools and what is described as the first Digital Identity Escape Room. These activities aim to showcase upcoming developments in technology and new approaches to work.

For more information or registration details about these events, interested parties are directed to visit Accenture @ SXSW.

The local business community also plays a role in supporting economic initiatives in the region. The Austin Chamber of Commerce works to promote inclusive growth across neighborhoods through partnerships that benefit both community members and businesses. The Chamber seeks to enhance the regional economy through collaboration and advocacy efforts. Board leadership guides these initiatives as part of their broader mission covering the Austin area. The organization provides events, programs, and advocacy designed to foster business growth in the region. More details about their activities can be found on the official website.



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